About DPAM Ireland


A concept designed for children…

At DP... am, we develop our stores around a single idea: our clothes, our children, they are one and the same!

A concept which allows us to create fun, creative and original childrens' clothing and accessories, in harmony with the lively, happy optimistic world of children.

So that children develop fully in their young lives, DP... am provides innovative and practical clothing, allowing them the freedom to participate in their everyday activities at school and at play.

... and appreciated by mothers.

Mothers appreciate our values and product range which is as complete as it is suitable!  Childrens’ clothing and accessories from ages 0 to 14 brought together in one store to make life easier.


In 1978 there was a theatre costume designer who decided to open a clothing discount store.

Through his artist’s eyes, he saw the world of children’s clothing as dull and boring. It was an inspiration.

He grabbed his pencils, drew, let his imagination work… and came up with a children’s range that was radically different, colourful and fun.

In 1986, he named his first store Du Pareil au Même:

The story would now begin…

Key dates:

  • 1986 : Creation of DP... am.
  • 1994 : Creation of DP... am Baby.
  • 1999 : Opening of the 100th DP... am store.
  • 1999 : www.dpam.com website created.
  • 2000 : DP... am opens stores in Italy, Spain and Portugal. Creation of DP... am Shoes.
  • 2000 : Creation of DP... am Shoes.
  • 2004 : Launch of the 'Club des mamans' Card.
  • 2004 : DP... am opens its 200th store.
  • 2006 : DP... am opens its 300th store.
  • March 18th 2006 the first DP...am is opened in Ireland in Kilkenny.
  • 2007: September 2007 DP...am Dundrum opens.
  • 2008 : H Partners buys DP ...am.
  • March 2008 DP..am Cork opens.
  • 2009 : The 'Club des mamans' records 1 million customers.
  • 2009 : DP... am opens its 400th store.
  • 2010 : Via DP... am, buys Petis Petons and Tout Compte Fait.
  • 2011 : DP... am opens its 500th store.
  • The first concession for DP...am Ireland opens in Arnotts Department Store in Dublin
  • 2012 : Membership of 2 millions customers to the Club des mamans
  • 2012 : DP... am opens stores in Flinland, Colombia and China
  • 2013 :DP... am opens its 600th store.